Description
There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:
Rogers’ Diffusion of Innovations
Moore’s Crossing the Chasm
The Gartner Hype Cycle
Anderson’s The Long Tail
My take on The Tip
and Trout and Ries’ work on Positioning
Each of these graphs leads to an a-ha, a chance to do better work and to cause the change we seek to make.
Often, though, we get stuck. Stuck because it’s easy to nod and say we ‘get it’ but the picture might get in the way of our understanding.
This 28 minute course will make it easier to find the wisdom.
It also comes with a extra 9 minute rant on the Ideavirus. Along with a link on how to get your copy for free.
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Seth Godin is the author of some of the bestselling marketing books of all time. In this fast-moving course, he explains the five graphs that give us an innate understanding of how ideas spread, how we find customers and most of all, how we serve people by helping them find what they’re looking for. A graph we don’t really understand is not the map and guide it could be. This quick course helps you see what you’ve been missing.
À qui ce cours s’adresse-t-il ?
If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.
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