Description
In today’s world, it is impossible to become a digital marketer or marketer without taking the power of two elements. One is social platforms such as Instagram, TikTok, YouTube, Facebook, Twitter (X), etc. And the second is, influencers creating content on these massive platforms. This comprehensive influencer marketing course is here to make you an expert on this trending skill set: influencer marketing.
At the end of this course, you will gain the skills needed to create a viral influencer marketing campaign from scratch.
Find 1000s of influencers
Reach them & make a deal
Create viral strategy
Run impactful campaigns
Measure the results
Ever wonder why you see tons of influencers promoting brands on social media? Who is planning all of these?
When we are scrolling on TikTok or Instagram, viewing a video on YouTube, or another platform. We all watch content creators, engage with them, and care about their opinions. Then, a brand seeking your attention comes and collaborates with a social media influencer you watch to capture your attention. In the end, the brand becomes bigger and bigger, because they know in today’s world, the way to the consumer’s heart is through social media influencers they trust.
Influencer marketing people are the geniuses behind these successful campaigns. We are literally experts on finding influencers whose audience will love our brand and collaborate with them. People might not know us, but, because they trust the influencer, they are also know and starting to trust us. That’s what’s happening behind the scenes when you are on social media. Exciting, right?
Valuable Skills and Knowledge You Will Gain
From beginner to advanced, we will cover everything you need to work with influencers at scale. With 6 hours of content, 108 lectures, 50+ real-life examples, 30 downloadable resources, and many more…
We start with fundamentals: Understanding TikTok, YouTube, Twitter (X), Instagram influencer marketing, how people are making money with it, and what are the types of influencers and collaborations.
Then, you will learn how to find 1000s of TikTok, YouTube, and Instagram influencers and reach them. We will create our own influencer databases while finding them. You will also get 40+ influencer marketing reach-out templates to level up your reach skills.
Now, we don’t want low-quality social media influencers or fake followers. I will teach you exactly how to detect bad ones and also give you an influencer quality checker sheet for you to avoid any mistakes.
Then it’s time to create a viral campaign strategy and give our influencer a smooth brief. But don’t worry, I will show you real-life examples and we will create tens of briefs together. They must blow up social media!
After running all the content, we need to measure the results. I will provide you with a detailed influencer marketing cost calculator sheet to analyze the results.
We are not done. This is not a theoretical course! In the case studies section, we will apply all our knowledge to create a real influencer marketing campaign where we find content creators on Instagram, TikTok, YouTube, Twitter (X), Facebook and create an amazing viral campaign.
À qui ce cours s’adresse-t-il ?
Aspiring digital marketers seeking comprehensive knowledge in the field
Professionals aiming to specialize in influencer marketing within the digital marketing realm
Business owners or entrepreneurs looking to leverage social media influencers for business growth
Individuals interested in mastering marketing on platforms like Instagram, TikTok, YouTube, Facebook, Twitter (X), etc.
Job seekers wanting to enhance their resume/CV with expertise in influencer marketing
Afficher plus
