Description
Create a free, sustainable source of traffic for your small business website using blogging. Grow your visibility, build trust and make sales. No ads. No agency. And no viral videos!
I’m Rhiannon, and I am going to show you how to use what you already have – your passion, knowledge and experience – to create written content for your website blog. This content can help your target audience discover your business online, build trust in your brand and convert strangers into customers. Your blog content will also become a free resource for your target audience and for you, which you can recycle, up-cycle and share via your other marketing channels.
It doesn’t matter if your website is built with WordPress, Wix, Shopify, or another system. Learning how to use blogging to drive traffic, build trust and make sales for your small business is ideal for beginners or new businesses that don’t have a big budget for advertising or agencies.
Why Blogging?
Blogging is a major component of SEO (search engine optimisation), which is what helps websites get discovered in Google Search. By investing time and effort into blogging, you can drive more potential customers to your website. Ultimately, this helps to generate more visibility, build trust and drive sales.
Furthermore, your blog articles will form a goldmine of valuable, educational, informative and inspiring content for your target audience. Not only can this content be used to drive people to your website, it can also be repurposed and shared for social media, email, podcasts and more.
Finally, blogging is great for introverted small business owners like myself, who are not exactly in their natural habitat when it comes to going live or recording podcasts! It’s why I love it so much and have built my businesses around this valuable but underused marketing channel.
About Blogging for Small Business
This course teaches small business owners how to write their first blog article. I will take you through choosing a blog topic, selecting keywords, planning, writing and optimising your blog article for SEO and more. This course is a great place to start if you are a small business owner who is looking to write their first blog article, or if you have used blogging a little bit in the past but have struggled with some aspects. We use free, accessible tools to help you create your blog article, so you don’t need to worry about buying lots of applications before you’ve even got started.
This course does not cover a specific CMS (e.g. WordPress / Wix / Shopify) so it is suitable for all small business owners, including beginners and new businesses who want to learn how to do their own blogging and drive free traffic to their website.
If you are a small business owner who:
Has a passion, knowledge and expertise that you want to share with others
Is naturally shy or introverted and finds videos, podcasts, etc, overwhelming
Is ready to invest time and effort into transforming your website from a static « nice-to-have » to a source of free traffic, visibility and sales from your target audience
Wants to create a resource that can be shared, repurposed and updated weeks, months or even years after it’s published
Then this course is for you!
I’m so excited to bring this course to the small business community, and I hope you find it useful and enjoyable. Remember you get lifetime access and I will be coming back to make updates, add bonus lectures and more!
À qui ce cours s’adresse-t-il ?
Small business owners, solopreneurs, artisans, creatives, etc who want to get more organic (free) traffic to their websites via Google Search
New small business owners who want to get their business found online with a limited budget
Small business owners / freelancers who are passionate about what they do / sell / create and want to share their passion, knowledge and experience to help build their brand
Independent e-commerce / handmade / hobby businesses
Introverted small business owners who do not like doing videos or podcasts
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