Description
50+ advanced writing techniques for creating engaging content, building trust with the audience and winning the sale
Are you a freelancer, coach or consultant who’s looking to use content marketing to attract customers and clients?
Are you wondering..
« How do I create content that actually « engages » my readers?
« How do I write in a way that doesn’t come off « unoriginal » or « pretentious »
« How is my content supposed to convince my visitors to pay me for my product or service anyway? »
Transform boring, unoriginal writing that’s overlooked as spam into engaging, and persuasive content that turns readers into clients with techniques like..
The « 1-2-3 Convert » strategy – How to illustrate a « quick win » for your audience so they become motivated to find out more
The « Cop Oath » Technique – How to use an « obligatory promise » to catch your audience’s full attention
Headline Flags – 10 ways to dial up the magnetic-ness of your article headlines
The « Cold Read » Strategy – How to create content « gimmicks » that entertain and piques curiosity
Attention Speed-Bumps – Easy content formatting principle that prevents first-time site visitors from abandoning your content
Revealing Perspectives – Step-by-step to creating an « ah-ha » moment for your readers so they see you as the experienced expert
Motivation Spectrum – Simple referencing tool for quickly creating highly captivating content that communicates understanding
The « Frameworking » strategy for turning « intangible » and « invisible » advice into high-value tools your audience can utilize
« Trusted Advisor » Technique – An off-handed remark you can make that subtly communicates to your readers: « I’m genuinely interested in helping you succeed »
Badge of Trust – The « visual triggers » that gets your audience to trust in your advice without question
Secret Community Strategy – How to dramatizing the relationship with your audience so they lower their sales resistance
Entitlement Factor – Activating a « primal desire » in your audience to motivate them in purchasing your product or service
Plug-N-Play reframe – A repackaging strategy for increasing the perceived value of your advice
Problem foreshadowing – Step-by-step to positioning yourself as the « advisor » your audience must consult to
Interview Dynamic – How to subtly communicate that you’re a « trusted authority » through a weird camera trick
And much more!
À qui ce cours s’adresse-t-il ?
Coaches and consultants that are looking to pick up more clients
Freelancers that are looking to pick up more customers
Start ups that are looking to pick up more customers
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