Description
When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience — who they are, what they want to do, and how they want to do it.
In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps.
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Some examples of what’s in the course:
User research to do throughout the entire design process
How to create a user group table
How to create personas that your team will actually use
How to document what your target audience wants to do with scenarios
How to decide what to do a task analysis on
The difference between current and optimized task analyses
How to decide whether to do a « blue-sky » analysis or one with constraints
The how and why of journey maps
How to plan and conduct an effective interview
Diary studies, Day in the Life studies, and Field Studies
Open card sorts, closed card sorts and tree testing
User testing
and more!
Become an expert at user research. Click the button at the top right of this page now and get started right away.
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À qui ce cours s’adresse-t-il ?
User Experience Professionals, Product Managers, Product Designers, Web Designers
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