Description
Master the fundamentals of marketing and gain the insights you need to thrive in the dynamic landscape of business
In this e-learning video course we will quickly review marketing basics to understand the overall picture.
Marketing is essential for all businesses. With clever marketing, you can increase revenue and grow the company. It is also essential for creating products and services that are customer-centric.
Through this Basic Marketing Video Course, participants will understand the basic flow of marketing. In order to leverage company strengths, it is also helpful to analyze your company and competitors. Based on this knowledge, all participants will be able to define the direction their company is aiming for and make concrete plans that align with the company vision and mission.
Video Corse Curriculum:
CHAPTER 1
What is Marketing?
Learn the basics of marketing
Marketing definition
Marketing value for company and customers
Marketing success story [real-life examples case study]
[Exercise] Stories of success
CHAPTER 2
Marketing Strategy
Understand the Basics of Marketing Strategy
Marketing strategy definition
3 do’s of marketing
Step-by-step guide for creating a marketing strategy
CHAPTER 3
Basic/Analysis
Explore Research and Analysis Methods
What is marketing research
Basics of in-house marketing analysis [VRIO analysis]
External marketing analysis [Porter’s 5 forces analysis]
Comprehensive analysis [SWOT analysis]
[Exercise] SWOT analysis of the current company
CHAPTER 4
STP Marketing Model
Identify STP and learn how to embody it
What is STP
Segmentation
Targeting]
[Exercise] Targeting
Positioning
CHAPTER 5
Marketing Mix
Utilize the knowledge gained from today’s training to create a real-world marketing plan
What is the marketing mix? [4P]
Creating an optimal marketing mix [ensure consistency with STP/iterate using PDCA]
À qui ce cours s’adresse-t-il ?
Beginners can build solid basic marketing knowledge, while professionals can refresh their knowledge and get more inspiration.
Afficher plus
