Description
Short-form video marketing is one of the best ways to grow your business and build your brand online – but where to start?
Join Cheryl A. Spencer for this in-depth class as she teaches you everything you need to know about creating a successful page on TikTok as a business owner.
It’s not just about creating engaging content; it’s about identifying the objectives for your content and coming up with an effective strategy that will take you to your business goals!
In this class you will learn:
Marketing concepts you need to know to position yourself strategically on TikTok
Powerful frameworks to grow your audience of targeted followers who are actually interested in your brand
Videography and editing techniques to get your content seen by more people
How to identify your core message, and create content that converts
How to optimize your account for SEO so you can get discover through search
How to use features in the TikTok video editor that can help your content perform better
So much more!
By the end of this class, you’ll have completed your personalized content plan, which is your Class Project for this class.
So after this class, you’ll never have to ask the question ‘what do I post on social media?’ again!
You’ll have the answers for exactly what to post to grow your business right at your fingertips.
This course is broken down this into 3 main parts:
In Part 1, you’re going to get an in-depth understanding of how the platform algorithm works and how you can leverage it to get attention to your business.
In Part 2, we’re going to dive into finding your unique communication style that will allow you to share your message effectively
Finally, in Part 3, we are going to cover the nuts and bolts of how to actually create video content on the TikTok platform
Whether you are a coach, an industry expert, or an eCommerce brand, growing your business online starts with building and nurturing your community on social media.
Now is the perfect time to start creating content!
By the end of this class, you’ll have the foundational knowledge you need to set yourself up for long-term success with TikTok so you can generate leads for your business.
Table Of Contents:
TikTok for Business Owners: Build Your Community With Short-Form Video
Intro
Class Project
PART 1: Understanding How To Leverage The TikTok Platform To Grow Your Business
How Businesses Can Get Tons Of Traffic And Leads With TikTok
The TikTok Algorithm And How It Works
The Two Avatar Problem: Developing Your Content Strategy & Monetizing Your Platform
Audience Hacking Secrets
Use The Dream 100 Strategy To Understand Your Audience And Do Market Research
Video Analysis: How To Go From Beginner To Pro Content Creator Quickly
Find Your Core Message: Copywriting and Conversion
How To Leverage Trends And Use Trending Sounds As A Business Owner
Tips For Creating An Engaged Community On TikTok
PART 2: Becoming A Content Creator
The 6 Core Competencies of Content Creation
The First Second – Using Pattern Interrupts and Hacking Viewer Psychology
Hook Your Viewers – Using Curiosity To Get More Views
Using Your Analytics As A Tool For Growth
Repurposing Your Content To Multiply Your Views And Become Omnipresent On All Social Platforms
Part 3: Video Editing Tutorials
Setting Up And Optimizing Your TikTok Account
How To Use The TikTok Video Editor
Two Way Of Creating Engaging Videos With The Green Screen Effect
Conclusion
Reading List – Books Mentioned In This Class:
Magnetic Marketing by Dan Kennedy
The YouTube Formula by Derral Eves
Traffic Secrets by Russell Brunson
Copywriting Secrets by Jim Edwards
À qui ce cours s’adresse-t-il ?
Business owners who want to leverage social media for lead generation
Beginner content creators who want to grow and monetize their following
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