Description
Are you a FMCG / CPC marketing manager and sometime feel like a digital dinosaur when it comes to marketing?
Do you feel overwhelmed by technology and jargons everyone else seems to talk about?
You tried many other courses only to end up learning how to click buttons on a social media platform or buy an advertising but without understanding the strategy behind it?
You’re in the right place. I will teach you how to THINK about marketing in a digital world. Especially if you come from traditional FMCG marketing. And, I promise, I will not bore you with endless videos on how to set up a Facebook page, I assume you know it already, plus there are many other courses here that are better than this.
This course is divided into four sections: WHY, WHO, WHAT and WHERE.
We will begin with the WHY as we discuss OBJECTIVES here. Why are we conducting a digital marketing campaign, and what do we hope to accomplish? Learn how the most relevant platforms like Facebook, YouTube, Google, TikTok, Linkedin, Twitter, look at setting objectives and the implications on what we can do on those platforms with marketing activities.
Then, we will discuss WHO: the TARGET, or digital persona, and the digital journey. This work will serve as the foundation for subsequent content and touchpoint planning. In this section you will learn fundamental concepts in Digital marketing like Digital Journey and Marketing Funnel.
Moreover you will learn about specific targeting activities, like re-marketing, precision marketing and custom audiences.
Once we have a clear understanding of our primary audience, we will proceed to the WHAT, or the message or content of our communication campaign. Here, we will examine various examples of digital advertisements and executions.
In this section you will learn about the most frequently used types of ads in each of the most relevant digital platforms from Facebook ads to TikTok hashtag challenges to Performance Max on Google.
The WHAT leads to a discussion of the WHERE, or the digital touch-points through which we choose to communicate with our target audiences. We will examine why and how we will select one platform over the other.
In this section you will learn how to think about digital media planning by understanding how people use the platforms.
This course comes with a full epub manual you can download and use for further references plus a number of quizzes to check your understanding.
À qui ce cours s’adresse-t-il ?
FMCG / CPG marketers
FMCG Product managers
FMCG Brand managers
Marketing managers
Digital marketers
Social media managers
Social media content creators
Strategic planners
Digital planners
Account executives
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