Description
In this course, you will learn walmart advertising from basics to advanced, the course is recommended for people that never worked with walmart PPC before and for the ones that are running campaigns for a while and want to unlock new opportunities with advanced strategies
Walmart basics
Why you should advertise on walmart
Walmart 101, campaign types & ad placements
Reporting (Advertiser Report, Campaign Report, On Demand, Custom report, Item health)
Walmart Advanced
How to structure your ads accounts for success ( Four ways to think about your structure, Pros, and Cons for each structure and things to take into consideration while choosing a structure)
How to optimize your listings (Walmart Optimization Triangle, Content, Performance, and Offer)
The first 30 days playbook (How to prioritize your efforts during the launch phase)
Optimizations Routines & Advanced Strategies (Routines to a healthy account
Advanced Strategies)
How Walmart Algorithm Works (Amazon vs Walmart Algorithm)
How to rank products with walmart ads (After understanding how Walmart`s algorithm works, I`ll show how you can influence your rankings through ads)
Automatic vs Manual Campaigns (
“Product Targeting ”
Sponsored Brands, Display and Video (Who is Eligible for this campaigns types, why should you consider those campaigns, targeting capabilities and how to set them up)
À qui ce cours s’adresse-t-il ?
Marketers
Entrepreneurs
Sellers
Marketplace Managers
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