Description
Welcome to the course on Fine art of brand positioning. Building a brand is like building a masterpiece. It needs passion, craftsmanship and knowledge.
A good brand positioning should have two components – rational and emotional. In other words, it should appeal both to the “head” and the “heart” of consumers
In this short course on ‘The Art of brand positioning’ we will understand 4 key things:
What is brand positioning and why it is important?
An easy and step by step process that will help you position any brand, irrespective of whether you are in a product based or a services based industry
Understand how brands have implemented these concepts through real life examples and case studies from different industries
Three tool-kits that will be your step by step guide for brand positioning and you can use them to build any brand from scratch.
For your interest, there is 30 day money back guarantee so there’s no risk.
I genuinely believe that the case studies and models shared as a part of this course will help you build a compelling brand positioning and make your marketing strategies much more robust.
À qui ce cours s’adresse-t-il ?
Brand managers working in different industries
Marketing communications manager who is building communication campaigns
Business leaders who are involved in strategic brand level initiatives
Entrepreneurs striving to build a brand from scratch
Client servicing, creative and strategy team of an advertising agency
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