Description
To feel fluent in launching and growing online communities one needs to know a few basic definitions. The first course of the Practical Community Management series will help dispel the fog of mystery that shrouds what an online community really is so you can clearly see what you need to do to build your community.
In this course we briefly talk about the meaning of the basic terms and look in detail at what a community as a product consists of: the mission, the tools, and the norms. We conclude the first course with an overview of how it all works together.
Here is a list of questions that are addressed in the course:
– What an online community means
– What a community manager does
– What the community life cycle is
– What the member lifecycle is
– What the difference between topic and relationship communities is
– What a community mission, goals and antagonist are
– What extrinsic and intrinsic motivators are
– What the sense of belonging is
– What the three key components of a community are
– How to define a mission of a community
– Who an antagonist of a community is and why you might need to know about it
– What role software plays in a community
– What to pay attention to when selecting a software platform for a community
– Why a community needs a help center
– What to pay attention to when writing a help center article
– What help center articles one needs to prepare before opening a community to the public
À qui ce cours s’adresse-t-il ?
This learning series is designed for practitioners of all sorts, starting from community volunteers and up to executives, who are involved in building and running communities on a daily basis and would like to understand the core principle of how online communities work.
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