Description
Welcome to Social Media Marketing Crash Course: Running Ads on Pinterest, Reddit, Twitter, Quora, and Facebook course. This is a comprehensive guide to learn social media marketing, running ads on several social media platforms, and optimizing your ad budget. This course is designed as a crash course that is intended to introduce you to digital marketing and social media advertising. In the introduction session, you will learn the basic fundamentals of social media marketing, such as getting to know the PPC model and KPI commonly used when evaluating your ads performance like click through rate, conversion rate, cost per click, and cost per mile. Then, you will continue by learning how to create compelling ad copies, we will go over several strategies like designing action oriented CTA, triggering a sense of urgency and curiosity. Afterward, you will also learn how to generate ad copies using AI tools like Aiter IO, Copy Cop AI, and Promoted. Those AI tools will help you to automate and speed up the process of creating ad copy which will allow you to concentrate on other things that matter more. Then, you will enter the main section of the course, in this section, you will learn step by step on how to run ads on seven different social media platforms, in the first session, you will learn how to create a pin on Pinterest and also learn how to set up an ad campaign there, in the second session, you will learn how to set up an ad campaign on Reddit, then, in the third session, you will learn how to set up an ad campaign on Twitter, in the fourth session, you will learn how to set up an ad campaign on Quora, not only that, you will also learn how to create Quora space which is a free alternative option for marketing in Quora. Then, in the fifth session and sixth session, you will learn how to set up an ad campaign on Facebook and Instagram respectively. Meanwhile, in the last session, you will learn how to set up an ad campaign on Linkedin. Once you are done learning social media advertising, you will continue by learning how to find successful ad campaigns with high click through rate and high conversion rate using a tool called Ad Flex. At the end of the course you will learn how to budget your ads by implementing several strategies like ad scheduling and bid optimization. Lastly you will also learn how to use ad cost calculators to track your spending.
First of all, before getting into the course, we need to ask ourselves this question, why should we learn social media marketing? Why should we learn about running ads on Pinterest, Reddit, Twitter, Quora, Facebook, Instagram, and Linkedin? Well, here is my answer, there are 4.8 B people using social media, therefore, obviously the best way to increase brand awareness and get sales is by displaying your products or services in front of those 4.8 B people. Actually, there are two ways to do it, the first one is to create your account for free and slowly start growing your followers but it will take a lot of time, maybe months or even years. Meanwhile, the second option is more instant, you will be able to display your product or services in front of millions of people but you will need to pay for running the ads. Besides that, knowing how to run ads on many different social media platform is definitely a high demand skill sets, you will have a lot of options with that knowledge, you can build your own social media marketing agency, you can do freelancing works, or an an entrepreneur you can create ad copies and run ads for your own product. Can you imagine how much money that you have to spend if you need to hire an agency or a freelancer to run the ads for you?
Below are things that you can expect to learn from this course:
Learn the basic fundamentals of social media marketing, such as getting to know PPC model, click through rate, conversion rate, cost per mile, and cost per click
Learn how to create compelling ad copies by creating sense of urgency and using the right CTA
Learn how to create ad copies using AI tools like Aiter IO, Copy Cop AI, and Promoted
Learn how to create pins on Pinterest
Learn how to set up Pinterest Ads campaigns
Learn how to set up Reddit Ads campaigns
Learn how to set up Twitter Ads campaigns
Learn how to set up Quora Ads campaigns
Learn how to build Quora space
Learn how to set up Facebook Ads campaigns
Learn how to set up Instagram Ads campaigns
Learn how to generate Linkedin ad copies using Embolden
Learn how to set up Linkedin Ads campaigns
Learn how to find high quality ad copies using Ad Flex
Learn how to optimize ads budget by implementing bid optimization and performing ad scheduling
À qui ce cours s’adresse-t-il ?
People who are interested in running ads on Pinterest, Reddit, Twitter, Quora, Facebook, Instagram, and Linkedin
People who are interested to use AI to create engaging ad copies
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