Real World, NO BS, Marketing Strategies for Photographers

DescriptionNOTE: I have decided to make this course free. I hope you take this information with the spirit is intended. I want photographers to be as successful as they can be. Good luck to all of you taking this course.I think the information is vital for photographers who are being marketed to in a constant barrage of « Secrets » and « Easy Methods » and the snake oil of hype and glitz. There are no secrets, nothing this important is easy, and people who try to tell you there is a single way to success are simply full of it… and your money if you buy into the nonsense. Don’t be sucked in by the perkiness and the hype, becoming a successful photographer may be one of the most difficult career moves out there. But it can be done, IS being done every day be people who are prepared and willing to work.The Real World, NO BS, Marketing Strategies for Photographers.The title of this course says it all… this is a real world, no nonsense approach to marketing for the commercial photographer. While this course is fully implementable by photographers of all genres, the approach is for the emerging commercial photographer. Much of the information can be used by wedding and portrait photographers, however the main thrust of it is toward the editorial, corporate and commercial photographer in markets that are difficult to get a foothold in. The class consists of video and worksheets designed to help you forge your own, personal approach to marketing and finding clients.This course is not designed to be done quickly, and I suggest that you take a couple of months to complete it – based on how much outside work you are doing. The worksheets take time to complete and are instrumental in the design of your marketing strategy. Use them to educate yourself, and bring them to the Webinars for some individual discussion if you would like. There will be opportunities for further discussion on these points.Video is used for a more narrative approach, and there are the worksheets that have been mentioned. The class is designed to go from beginning to end the first time through, then to be used as a resource for continuing in the specific areas the student is struggling with.If you are wanting to create a business out of commercial photography, build a reputation, find and retain clients and have a complete working knowledge of how marketing a small, creative business is done, this course is for you. Whether you want to go full time or make a good part time income, creating and understanding your marketing strategy will save you time, money and heartache.As a photographer, designer and marketer for small and medium businesses for forty years, I bring all of my experience and knowledge of this field into easy to understand videos. The work is hard, but the skills needed are presented in a way that make them accessible – and that benefits the busy student in many ways.Our Comprehensive Table of Contents:The Real World, No BS, ‘Take Your Secrets and Shove ’em” Approach to Marketing for PhotographersIntroductionMarketing is a Journey Not a DestinationMarketing Builds Awareness.There Are No “Secrets”Your StoryCrafting Your StoryMarketing is Not a Tactic or a TrickMarketing is Not SalesWhy Cookie Cutter Strategies Won’t WorkPreparing to Build Your StrategyGoal Setting WorksheetKeep It SimpleCreating a Strategy That is Right For YouCreate Your Own Strategy The Building BlocksWatch Out for Roadblocks – Especially The Ones You CreateBuild a Support GroupBecome Responsible, and Love Being ResponsibleBudget Your Assets for Maximum Reach and Minimal ExpenseUnderstand Your MarketBuilding a Good FoundationFirst – BE a photographer.What do You Do?Why do You Do It?A Long Dissertation on Shooting What YOU Love to Shoot.Plan the Work and Work the PlanShooting Every Day — The Goal“Shoot Every Gig for a Year” – (“Wizwow’s Approach to Making Headway”Shoot at 110% For Every Job You GetThe Essence of the Self AssignmentCreating an “Editorial Schedule” To Keep The Work FowingThe Time Tested, Good Ol’ Hardcopy Portfolio.Create a strong experience based book.What is in it.Why you have it.Where You Show it.Who You Show it to.When to Create it.Why You Still Need ItWhy iIt Makes a Difference.Which Portfolio Style is Best for YouPortfolio building ideas.Folders for PossibilitiesBasic Portfolio Challenges.Basic Portfolio Layout.How To Decide On PresentationPage SizeWhat about the Web?How the Web Portfolio is Different Than the HardcopyWeb CategoriesHow Many Categories / How Many Images Per?Why Less is MoreWhy having a ‘Webmaster” is a Losing PropositionPresentation of the ImageHow Large Should the Images Be?How to Create a Faster Loading Image in PhotoshopProtecting The Image.Using a Watermark (that usually looks terrible, unprofessional and silly) VS Not Using A WatermarkHard Copy ToolsPrint MaterialsIdentity MaterialsEven Business Forms Need IDWhy Spending a Ton of Money on ID when starting Makes No SenseCommon Sense Design TrendsDrop Off Materials Leave BehindsDirect Mail ApproachesThe InternetThe Most Important Two Internet Tools..-Your Website-Your BlogCreate a Blog for the ‘Right’ audience.Blog For Clients, Not Other PhotographersWhat Kinds of ‘Stuff’ Should You Blog?Social ToolsSocial Sites (Satellite Outliers and the Main Site approach. Why Facebook, G+ and Twitter Will NOT make you rich).Why Ignoring Facebook and Twitter (and G+) Is A Problem – Or Not – Depending.Use the Outliers to Build AwarenessEmail MarketingFind and Build a ListPurchase a ListMonitoring the EffortUnderstand MetricsUse Google AnalyticsCreating Additional Content MarketingOnLine MagazinesContent PlacementPutting it all together:Shooting for Free vs Shooting for Access.Should You Do Work For “Free”?What Is The Value of your work?Do Beginners Have to Start at “Cheaper” Prices?Shooting for Growth.Live the ‘Life’The Wrap Up… Keep ShootingResource Guide and LinksPortfolio ProductsWordpress ThemesWordpress HostingDesignersPrintersÀ qui ce cours s’adresse-t-il ?This course is intended for photographers of all levels of experience, but who have been struggling with marketing their workThis course is also intended for those who have tried the ‘tactics’ and ‘cookie cutter’ strategies from marketing « gurus » who never asked them questionsPhotographers who are struggling to find clients, have no idea where to find clients or have no clients at all will benefit from the straight forward presentation of these materialsAfficher plusAfficher moins