Description
Starting a community is a typical chicken-and-egg problem: A community is successful when there are people who participate in it, but people usually want to participate only in successful communities. The magic of community management is to somehow gather a critical mass of users before the community becomes successful. In this course, we talk about what it takes to create an influx of users to the site and what you need to do to keep them engaged in the community.
We are going to start the course with a quick recap of the essentials of online community management and then cover the following topics:
How to seed initial content
How to approach writing about the community itself
What sources of new users are available for a new community
How advertising works
What to advertise
What are the key principles of banner advertising
What to pay attention to when inviting new users personally
How to onboard new users
How to balance users of different types
How to engage new users
How to approach moderation of new users’ content
How to understand that it is time to move on
This course will help anyone whose goal is to acquire users to a new community.
À qui ce cours s’adresse-t-il ?
This learning series is designed for community practitioners of all sorts, starting from community volunteers and up to executives, who are involved in building and running communities on a daily basis and would like to understand the core principle of how online communities work.
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