Description
This comprehensive 9-lecture course is designed to empower participants with the knowledge and skills necessary to excel as proficient commercial qualitative researchers.
Focusing on the practical application of qualitative research, this program guides attendees through every of the process. From taking a research briefs, to designing a qualitative program, data analysis, to the art of crafting a compelling and insightful report.
The course is structured to cater to individuals entirely new to qualitative research as well as those with prior experience in marketing and research. Whether you’re a novice eager to explore the world of qualitative research or a seasoned professional seeking to enhance your existing skills, this course offers valuable insights and practical techniques that are adaptable to various expertise levels.
What sets my course apart is its focus on leveraging real-world examples drawn from my experiences of over 20 years in research. I have background both in agencies and freelance consultancy and share this hands-on experience throughout the course.
Participants can expect to gain a deep understanding of the methodologies that underpin qualitative research, equipping them to tackle real-world challenges.
By the end of this course, attendees will possess the expertise to approach research briefs strategically, design robust research programs, analyze data effectively, and present findings persuasively – essential skills for anyone aspiring to make a significant impact in the realm of qualitative research.
À qui ce cours s’adresse-t-il ?
People wanting to get into qualitative market research
For those looking to enter or switch into a career in market research
For quantitative market researchers wanting to upskill in qualitative methods
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