Description
Note: This course will require you working on a project as a hands-on learning experience. You are free to select either your own company or any clients that you are working with, without restrictions to IIDM. However, please make sure to use the same project for the whole course.
The IIDM™ Professional Diploma in Digital Marketing™ is a 9-months course and examines a number of facets of the digital marketing landscape, covering subjects like social media marketing, search engine optimization, and analytics for digital marketing. You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Digital Marketing™.
Key Topics:
Introduction to Digital Marketing:
Content Marketing
Digital Marketing Strategy
Paid Marketing
Social Media Marketing
Search Engine Marketing
E-Commerce Marketing
It’s time to start considering getting qualified if the thought of living without restrictions excite you. Your employment opportunities are not limited by your level of education.
There was was a period when companies were expected to raise employee performance. You are now responsible for everything. To ensure that you have a chance at the roles you want in your profession, you must take responsibility for your upskilling.
Most people don’t have the time, money, or energy to finish a masters degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.
What is the purpose? How do you contact your audience? How can traditional and digital media collaborate to produce a campaign that is impenetrable and true across all platforms? This session walks you through all the fundamentals, enables you to learn about the buyer’s journey, and keeps you grounded in reality. Always strive to maintain clarity and actionability.
Principles of Digital Marketing
Developing Marketing Objectives
Digital Research
Connecting with the Customer
Managing your Time Effectively
IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org
À qui ce cours s’adresse-t-il ?
Entrepreneurs who want to be more entrepreneurial
Traditional marketers and marketing executives who want to play a bigger, sharper game
Marketing managers and senior management
Small business owners who may or may not want to stay small
Career changers
Graduates with no plans to wait around
Whoever needs to create and apply a digital marketing strategy for their organization
Anyone in marketing or business who wants to show the world what they can do
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