PPC 101: Intro to Google & Facebook Direct Response Ads

DescriptionWe are currently undergoing the greatest shift in advertising since the invention of the TV.And it’s all because of Pay-Per-Click Advertising, also known as direct response marketing.PPC/direct response advertisements on Google & Facebook are by far the cheapest, most effective and best way to grow customers for any product, good or service.It helped me build a website to 1 million page views PER DAY and sell it to famous tech entrepreneur Gary Vaynerchuk. Now I’m teaching you what I learned in this 5-part, 1-hour course.The introduction & 5 modules of the course are broken down like this:Introduction• Who is Jim Weber?• Testimonial from famous tech entrepreneur Gary Vaynerchuk• What is Pay-Per-Click/Direct Response Marketing?• What will I learn from « PPC 101 »?Module #1: PPC Case Study• How Zingerman’s Deli used PPC to build a $15-million, mail-order business.Module #2: Sales Flow• The PPC Sales Funnel & how to generate sales leads.Module #3: PPC Math• Elementary school-level formulas you need to know and how to calculate.Module #4: Success Stories• Successful uses of PPC to grow businesses, products or services across industries.Module #5: Campaign Managers• Everything you need to know about finding & hiring PPC campaign managers.Conclusion• Quick recap of the most important things you learned in Modules #1-5.WHAT THIS COURSE IS *NOT*This course is NOT a « how to » guide to creating and monitoring Google & Facebook ads. From my personal experience, it takes months to not only use these PPC platforms but also master them to a point where you make a positive Return on Investment. Unless you are planning to run Google & Facebook ads as your profession, it is a more efficient use of your time and money to hire a trusted campaign manager and pay them either on commission or a percentage of your PPC ad spend (30% or less).À qui ce cours s’adresse-t-il ?Entrepreneurs & small businessesAfficher plusAfficher moins