Description
There’s a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time. Now’s your chance to become an expert in the fastest growing digital advertising channel ever!
During this Advertising Week course, we’ll be going through everything your need to know about Retail Media. What is it? What are the different types of Retail Media? What are the measures and KPIs?
We’ve included insights from global thought-leaders in the space talking at Advertising Week events around the world to garner an insider perspective on what Retail Media means to the biggest brands and advertisers right now – and where it’s heading in the future.
Sp, what’s included?
Everything you need to know about Retail Media – taught by experts in the space including, agencies, tech providers and brands.
All the topics to get you to advanced level – from understanding Retail Media to advanced measurement and KPIs to execution.
Discover how leading brands, agencies and ad tech platforms harness the power of Retail Media today.
Your end-of-course assessment project puts all your learning together to build your own Retail Media strategy.
Learn from brands including, Criteo, Best Buy, Dentsu, Yahoo, Publicis Groupe, The Mars Agency, Marriott and Roundel.
À qui ce cours s’adresse-t-il ?
Advertising and marketing professionals who are looking to harness the power of Retail Media for their clients.
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