Description
How can Pinterest help me reach more people? You can use Pinterest to feature your inbound marketing efforts such as your blog posts or content offers. For example, you can Pin a photo or video to a board and include a link to blog post about that visual content. This not only promotes your blog posts but it also drives traffic directly to your website. It has over 300 million monthly global users and boasts over 200 billion Pins. And it gets better. Research by ecommerce platform Shopify found that it was the #2 source of all referral traffic to their site, that 93 percent of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source).
Impressive stats for a corkboard.
Put simply, it is a huge marketing opportunity for ecommerce stores and businesses.
Pinterest is a great platform for companies that are able to create boards with content which utilize both visual appeal and provide audience value. If you’re able to harness the power of Pinterest, you can use it as another powerful tool in your social media marketing arsenal.
Pinterest marketing seems difficult but it doesn’t have to be. This course walks you through step by step how to do your best on Pinterest whether for business or just for fun.
À qui ce cours s’adresse-t-il ?
Beginners to marketing on Pinterest
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