Description
Starting with the basics, this course introduces you to the world of Tag Management Systems and why they’re crucial in modern web analytics. Delve into the mechanics of Matomo Tag Manager, unraveling how it simplifies complex tracking tasks, making them manageable and effective.
Discover Matomo Tag Manager’s functionalities, its role as a tag management solution, and the unique benefits it offers. Learn why it stands as a dependable choice for enhanced data security and unparalleled control over your analytics.
With practical guidance, learn how to initiate your journey with Matomo Tag Manager, from initial setup to tailored configuration that meets your specific needs. Understand the art of crafting a measurement plan, a foundational step in any successful analytics endeavor.
Master the user interface of Matomo Tag Manager, gaining in-depth knowledge of its features and capabilities. Unlock the potential of the data layer, leveraging its power to achieve precise tracking and data collection.
Explore real-world use cases and examples that highlight Matomo Tag Manager’s versatility in diverse scenarios. For those seeking advanced capabilities, delve into the depths of Matomo Tag Manager’s API, extending its functionality to address unique requirements.
With this course, you will be able to leverage your Matomo Analytics skills in no time.
À qui ce cours s’adresse-t-il ?
Marketing profiles
Web developers
Any curious person
Afficher plus
