Description
In today’s dynamic business landscape, where every click, swipe, and interaction matters, customer experience reigns supreme. As a seasoned Oracle Eloqua consultant with over six years of hands-on experience across diverse industries, I embarked on a mission to demystify the intricate world of marketing automation and unveil its transformative power. The result? The comprehensive “Mastering Oracle Eloqua – Learning Journey” course, meticulously crafted to equip you with the skills and insights needed to navigate the realm of Eloqua with confidence.
Why This Course Matters: A Journey into Eloqua Mastery
In an era where businesses are no longer competing solely on products, but on the holistic experience they provide, marketing automation has emerged as the cornerstone of success. The “Mastering Oracle Eloqua – Learning Journey” course isn’t just about mastering a platform; it’s about unraveling the intricate tapestry of customer experience, engagement, and personalized communication.
Through this course, I aim to offer more than just technical know-how. It’s a window into the fascinating world of marketing automation, where you’ll discover how data-driven strategies can craft meaningful interactions, nurture leads, and drive conversions. By understanding the nuances of Eloqua, you’ll gain the prowess to orchestrate seamless customer journeys that resonate with today’s discerning consumers.
Beyond the Features: Illuminating the Marketing Automation Landscape
Eloqua isn’t just a software; it’s a conduit to creating remarkable customer experiences. This course isn’t solely about button clicks and data fields; it’s about how those actions harmoniously blend to shape customer perceptions and brand loyalty. By diving into the heart of Eloqua, you’ll unearth the art of data-driven decision-making, crafting compelling campaigns, and building lasting connections.
Perceive Eloqua Differently: Elevating Your Skill Set
By enrolling in the “Mastering Oracle Eloqua – Learning Journey” course, you’re embarking on a path that transcends technical proficiency. You’re joining a community of aspiring marketers, data enthusiasts, and customer experience aficionados who understand the power of seamless automation in today’s fast-paced business world.
As you progress through the course, you’ll not only master Eloqua’s tools and functionalities but also develop the mindset to innovate, strategize, and execute campaigns that leave a lasting impact. You’ll uncover the subtle art of nurturing leads, executing dynamic campaigns, and optimizing every touchpoint in the customer journey.
Unlock Your Potential: Welcome to the Eloqua Revolution
In a digital landscape defined by rapid changes and fierce competition, the “Mastering Oracle Eloqua – Learning Journey” course becomes your gateway to transforming data into insights, campaigns into conversions, and interactions into unforgettable experiences. Join me on this journey of exploration, innovation, and transformation as we unravel the magic of Eloqua together.
Get ready to not just navigate Eloqua, but to dance with its intricacies, harness its capabilities, and unleash its potential. The future of marketing automation is here, and you’re poised to be at the forefront.
Are you ready to embark on your Eloqua journey? Join me today and step into the realm where marketing meets magic.
This course contains :
Module 1 – Eloqua Fundamentals
Introduction to Eloqua: Learn the basics of Eloqua and its role in modern marketing.
What is Eloqua?
About Eloqua user interface
Eloqua homepage explained
Eloqua settings
About Eloqua Marketplace
Key Take Aways
Module 2 – Contacts & Data
Contacts, custom objects and data ingestion in Eloqua
Contacts & Data – Course Introduction
Contacts & Custom Objects
Field, Views and Tracking Fields
Manual Data Import to Eloqua
Eloqua & Automatic Data Ingestion
Eloqua & Salesforce Integration
Understanding Eloqua REST APIs
Importing Data to Eloqua via SFTP
Exporting Data from Eloqua
Module 3 – Assets & Components
Master the art of creating compelling assets and maximize your impact with Eloqua’s versatile components.
Deep diving into Eloqua Assets & Components
The role of Assets & Components
Emails & Templates in Eloqua
Forms & Landing Pages
Module 4 – Subscription Management
The Eloqua Subscription Management course dives into the world of managing contact subscriptions and preferences.
About Eloqua Subscription Management
OPT-in process explained (with examples)
OPT-out process – How it works?
Module 5 – Eloqua Segmentation
We will explore the power of segmentation to identify and group contacts based on specific criteria, allowing you to tailor your messaging and deliver highly relevant content.
Understanding Segmentation Principles in Eloqua
What are the Eloqua Segments?
Practice – Eloqua Segmentation
Module 6 – Eloqua Orchestration
The Eloqua Orchestration course is designed to empower marketers with the knowledge and skills to automate and optimize their marketing workflows.
Customers Journey & Eloqua Orchestration
About Simple & Multi-Step Campaigns
Understanding « Actions » in a Multi-Step Campaign
Understanding « Decisions » in a Multi-Step Campaign
A/B Testing in Eloqua
Understanding how Programs work in Eloqua
Practice Session on Orchestration
Module 7 – Eloqua Housekeeping & Leads Scoring
The Eloqua Housekeeping module focuses on essential maintenance tasks such as updating and matching rules, exploring housekeeping principles, understanding the importance of lead scoring, and providing a hands-on practice session for effective campaign management and data maintenance.
Why do we need Housekeeping in Eloqua?
Eloqua Housekeeping Principles
Understanding Eloqua Data Tools
Using Update Rules in Eloqua
How to Use Eloqua Match Rules
Contacts Washing Machine in Eloqua
Eloqua Leads Scoring
Practice Leads Scoring
Module 8 – IP Warming
Learn the best practices and strategies for gradually establishing a positive reputation for your sending IP addresses.
Intro and Definition of IP Warming
Goals of IP Warming
Benefits of IP Warming
IP Warming Best Practices
Timeline needed for IP Warming
IP Warming and ISPs
Setting Up Eloqua for IP Warming (full example)
IP Warming Prerequisites
SPF – How it works?
About DKIM
DMARC – why is needed?
Module 9 – Tips & Tricks (periodically updated with new materials)
Explore practical tips, best practices, and real-life case examples to enhance your Eloqua skills and optimize your marketing automation campaigns. This module will contain 15 lessons which are being added periodically.
Creating a Fully Automatic Campaign in Eloqua for « Happy Birthday »
How to Use Date Calculator in Programs or Campaigns
Removing Contacts and CDO fields Without Impacting Eloqua Structure
Automatically Removing Contacts from Eloqua
Mobile Phone numbers adding country codes with Contacts Washing Machine
Removing Contacts & CDO fields without impacting Eloqua structure
À qui ce cours s’adresse-t-il ?
This course is suitable for anyone interested in learning about Eloqua, including marketing professionals, business owners, and individuals seeking to enhance their digital marketing skills.
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