Marketing Mix Modeling with Excel – Analytics Course

DescriptionI present to you the first Masterclass on Marketing Mix Modeling on Excel.The science behind advertising investment.Within the Masterclass you will discover:- Ep 1: What are MMMs and how to exploit them to generate business growth- Ep2: How to explore marketing data and deduce analysis hypotheses- Ep3: How to use a learning algorithm on your data with EXCEL- Ep4: How to simulate Diminishing Returns and AdStocks EXCEL- Ep 5: How to create a predictive simulator on excel- Ep 6: How to create an automatic advertising budget allocator with Excel.This methodology has not been effected by cookie’s restrictions and IOS14, for this reason MMM has becoming one of the most adopted methodology for Marketing Analytics in 2022.The course has been designed to be extremely practical, and above all, suitable for beginners.I chose excel, because it is a very powerful tool, usable by everyone.I created it with the idea of ​​sharing everything I wanted to know when I started this path of analysis.Everything will be FREE and publicFor the moment I have created the first 5 lessons.If you like this format, I will continue to share the entire Marsterclass.This masterclass has already helped 100 students to implement marketing mix modeling inside their organizationÀ qui ce cours s’adresse-t-il ?Learn the foundation of Marketing Mix Modeling, Adstock and Diminishing Return using statistical modeling with Excel. Find out the correlation between each variable or channel and your salesAfficher plusAfficher moins