Description
This marketing course starts with Level 1 brand basics and fundamentals. It is a collection of lectures that lay the foundation for your marketing expertise. To help you gain a deep understanding of the fundamental concepts and principles that drive successful brands. Starting from an introduction of the basic precepts of a brand, this course equips you with the knowledge to get a foot-hold and excel in the ever-evolving marketing landscape.
This marketing course will be covered with the following 7 lectures:
Defining a brand: What is a brand ?
Importance of branding: What is the importance of a brand?
Brand Identity: What is brand identity?
Brand Positioning: What is brand positioning?
Brand Messaging: What is brand messaging?
Brand Equity: What is brand equity?
Brand Value: What is brand value?
The series of lectures are simple, quick and easy to understand. Because, the course is layed out in a series designed in bite sizes to encourage retention of learned information. This course will nurture the growth of aspiring marketers into seasoned professionals. Our comprehensive marketing courses empower you to become a 360 Marketer, equipped with the skills and knowledge to thrive in today’s dynamic marketing landscape. From mastering traditional marketing principles to navigating the intricacies of brand management and marketing strategy. Our curriculum covers a wide range of brand and marketing elements, principles & techniques. Get ready to unlock your potential, earn certificates of completion, and unleash your marketing prowess.
À qui ce cours s’adresse-t-il ?
All Aspiring Marketers who want to develop a great foundation of marketing basics.
Career marketers who want to update their basic fundamental knowledge of marketing.
Digital Marketers who want to grow their brand marketing knowledge to connect all the media dots.
Consultants who want to brush-up and polish their brand management consulting knowledge.
Under-Graduate Students to decide if a career in Brand Management will work for them.
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