Learn ChatGPT for Marketing: A Practical Guide

Description

*April 2024 update notes:

–  new tutorial on growing LinkedIn network with personalized invitations.

– new custom GPTs: create personal strategy GPT, copy clean up GPT

– updated overview of popular large language models

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In this tutorial you’ll learn ChatGPT for marketing. However, all of the approaches discussed would work in any other Generative AI large language model like Google Gemini or Anthropics Claude.

It’s also a great introduction to Generative AI for business professionals as it covers a wide range of topics.

Most ChatGPT classes share the same basic information and only show what you can do.

But this one goes further.

We start with the basics and then go deep into HOW exactly to use Chat GPT for practical marketing use cases.

This ChatGPT tutorial offers a lifeline if you balance content creation, brand alignment, and market analysis.

Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.

We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.

But instead of covering every possible use case for Chat GPT, we focus on tasks that hurt marketing specialists the most, such as:

        ChatGPT for Marketing Strategy

ChatGPT for marketing research and analysis

User Research with ChatGPT

Audience Segmentation applying Phillip Kotler’s approach

Competitive Analysis with ChatGPT

Create a marketing mix sample and a content plan

         ChatGPT for Content Creation and Idea Generation

Content Creation with ChatGPT

Social Media Marketing with ChatGPT

Generate creative ideas with ChatGPT

Content repurposing

        ChatGPT for Copywriting

Good and bad Generative AI Copywriting use cases

Editing your ChatGPT copy

Add style and structure to your AI text generation

This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2023 and after.

IN THIS CHATGPT TRAINING, WE’LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:

Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand’s tone of voice

Developing strategies on low or zero budgets within tight timelines

Optimizing marketing performance in an era of economic uncertainty, which means doing more with less

Navigating the seemingly endless possibilities of ChatGPT

A practical and task-focused approach to overcoming these challenges and producing exceptional content.

COURSE CONTENT:

Introduction to the ChatGPT for Marketing Training

ChatGPT Marketing Prompts

Chat GPT and Bing AI Chat Prompt Engineering Approaches

ChatGPT Marketing Strategy

User Research with ChatGPT

Learn ChatGPT Content Creation and Repurposing

ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don’ts, matching tone of voice)

How to train ChatGPT on your context within a conversation

3 Awesome Free GPT-based Tools to Optimize Performance and Resources

This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You’ll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We’re NOT focusing on building spam machines.

BY ENROLLING, YOU’LL GET THE FOLLOWING:

Practical, task-focused content suitable for all skill levels

Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice

Lifetime access to course materials, including all future updates

THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:

Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.

Overworked marketers

Small Business Owners

Entrepreneurs

Product Managers (yes, they can use ChatGPT as well)

Product Marketers

Agency Marketers

Social Media Marketers

Freelance Content Creators and Copywriters

Non-technical marketers

Global marketers of all levels

CHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAY

if that’s your thing, of course

What prerequisites are required?
You don’t need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface – that’s good, as we’ll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended.

Disclaimers:

The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes. 

This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn’t teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers’ skill sets.

À qui ce cours s’adresse-t-il ?
Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI
Overworked marketers looking to optimize content creation
Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing
Small business owners who want to optimize their resources and improve their content marketing performance.
Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology
Content creators aiming to improve their skills and use ChatGPT for engaging and unique content
Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing.
Social media managers balancing the need for engaging content with the need for quick production and volume.
Entrepreneurs and startupers seeking rapid marketing strategies with limited resources
Non-technical marketers wanting to incorporate AI tools into building their personal brand
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