Description
This course will help you to better understand your Client’s Journey with your content and marketing, and also how to craft content that leads them towards working with you.
You will better understand the phases of the Client Journey, the content needed for each phase, and how to increase connection and engagement using your Content.
We will identify your client’s niche, characteristics, attributes and desires to help you gain clarity on what they need from you in that Client Journey. We will be heavily client-centric and client-experience-focused as we progress. We will examine the various phases of the Client Journey and what characterizes each, as well as the Content you need to create to meet them in that phase. We’ll focus on crafting content for each stage of that Client Journey, from the time they first find your work, all the way through until they reach the point of being ready to work together (« cold, warm, hot » audiences).
We will also examine boosting engagement through various tools including the language you choose, key words to include in your Content, and SEO.
In addition, you’ll receive a 20-min Visualization Niching Audio, to help with your identifying your Niched Client. This course includes a 6-page workbook that accompanies the materials in the lessons, to offer practical application as you go.
À qui ce cours s’adresse-t-il ?
Entrepreneurs / Solopreneurs doing their own Content Marketing
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