How To Use TIKTOK For Business (Beginner to Advanced)

DescriptionRequirementsDesire to use TikTok and social media to promote your businessDescriptionEffective TikTok marketing to get you more traffic, followers, likes (hearts), shares, sales and conversions so you can grow your business.The TikTok social media platform has seen explosive growth over the last two years.It now has 800 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.============================WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSEBy the end of this TikTok marketing course you will be able to promote your business, personal brand, or products on TikTok, and get an increase in growth and engagement.TikTok is a powerful, “short & sweet” social broadcasting platform that can play a very significant and positive role in any business’ online marketing strategy.Advertising on TikTok could be one of the most impactful decisions you make in your business’ online marketing strategy. You will learn TikTok marketing fundamentals and many advanced strategies that professional marketers use to promote their business on TikTok. These strategies will get you more followers, shares, engagement, and people clicking on whatever you are promoting.============================WHO THIS COURSE IS FORIf almost no one is clicking on things you post, or you have no idea how to get the most out of TikTok to promote your business, this course is for you. This course is also for long-time TikTok users who want to take their TikTok marketing to a new level.After taking the course, you should be comfortable using TikTok to promote your business, and be able to grow your TikTok following and effectively promote your business on TikTok.============================HOW THE COURSE IS STRUCTUREDThe course first gives you solid TikTok marketing fundamentals. After that, the course discusses various TikTok marketing strategies.Learn the in’s-and-out’s of TikTok.What Is TikTok all about?Signing Up For TikTokTikTok WalkthroughSwitching Your TikTok Personal Account Into a TikTok Pro AccountBranding Your TikTok Profile For BusinessCreating Your First TikTok VideoUsing “Discover” as a Powerful Marketing ToolCreating A Hashtag ChallengeIncreasing Reach By Cross Promoting Your TikTok Content On Other Social PlatformsHow Businesses Use TikTok In the Real WorldTips For Setting Up A Profitable Influencer Marketing Campaign For TikTokBest TikTok Video Ideas To Boost Your BrandEncouraging TikTok Users To Generate Content For Your BrandRunning A Contest or Sweepstakes On TikTok The Right WayBest TikTok Marketing Strategies To Increase FollowersTikTok Marketing Do’s And Don’tsTikTok Marketing Premium Tools And Services To ConsiderTikTok Marketing Success StoriesTikTok Marketing Frequently Asked QuestionsCampaign objectivesAd groups & targetingCampaign setupCampaign editing and optimizationTikTok Ads policies & best practicesMeasurement and analyticsBest Practices For Using TikTok============================CLASS PROJECTProject #1Assess whether TikTok is the right platform for your business Download and install the TikTok app for your Android or iOS deviceThink about a good username that reflects your brandWrite a compelling profile descriptionSwitch your account to Pro for accessing TikTok AnalyticsLearn how the app works and how users interact with each other Start watching videos and liking (hearts) if you enjoy them Follow other TikTok users each day so they will follow you backGoal: Get yourself setup on TikTok and learn how the app works and the best way to interact with other users. Start getting followers by following othersProject #2Identify the most popular TikTok videos and determine why they are popularLearn how to use all of the special effectsLearn how to create a video “on the fly” from within the TikTok appLearn how to edit your video and add special effectsLearn how to add a music clip to your video Look at videos suitable for Duets and come up with your own ideas Look at successful hashtag challenge videos and come up with your own ideasIdentify and use an app to schedule your video creation and postingGoal: Familiarize yourself with the different types of content on TikTok and learn how to create these yourself.Project #3Find out everything you can about your audience and the hashtags they search forIdentify successful influencers and look at the hashtags they use for their popular postsIdentify your competitors and look at the hashtags they use for their popular postsCheckout Seekmetrics and All Hashtag for additional hashtag suggestionsGoal: You need to identify the right hashtags to use with your video posts. They must be related to the content you are posting.Project #4Think about how you can start a hashtag challenge for user engagementCome up with ideas that are suitable for videos that encourage user DuetsIdentify those influencers you believe are a right fit for your brand and contact them for a potential collaborationAdd time limits to all of your challenges to encourage participationCreate a voice for your brand so that your content comes across as authenticLook at ways to build your community on TikTokLook at other brands to see how they have used TikTok to successfully market themselvesCheck out to see if you can use TikTok ads in your countryChange your account to Pro so that you can check how you are doing using TikTok AnalyticsGoal: Create a marketing strategy for TikTok to get the best results from the platform============================YOUR TEACHER – SCOTT D. CLARYAs a career sales and marketing executive & leader, I’ve worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.On a professional level, I’ve worked within all size companies, and I’ve sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.I’m fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.I’m the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclaryÀ qui ce cours s’adresse-t-il ?If almost no one is liking or sharing things you post on TikTok, or you have no idea how to get the most out of TikTok to promote your business, this course is for you.This course is also for long-time TikTok users who want to take their TikTok marketing to a new level.After taking the course, you should be comfortable using TikTok to promote your business, and be able to grow your TikTok following and effectively promote your business on TikTok.Afficher plusAfficher moins