How to moderate a focus group.

DescriptionHaving moderated hundreds of focus groups in my career, I’ve had the opportunity to learn several specific actions that work best when you’re asked to lead a group of participants on a guided exploration of a topic. This class is best suited for those who are experienced in other areas of marketing, but who want to get a better grasp on tried-and-true techniques in this particular field.À qui ce cours s’adresse-t-il ?Marketers, Researchers and Advertisers who are interested in expanding their portfolio.Afficher plusAfficher moins