Description
Heard about User Research but not exactly sure what it is, or how to go about doing it?
Developing a deep understanding of users’ behaviour, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. Think about throwing spaghetti at the wall! This is where user research comes in.
In this course, you will learn when and why to do user research, look at different user research types, and review common research methods and mistakes. See your knowledge and confidence grow in tackling real-world user research studies.
What You Will Learn:
Understand the importance of user research in creating successful products.
Be equipped with four common user research methods to get started with user research.
Get to know how a user research action plan looks like, and how to execute the plan from start to finish.
Know the tools that are available to support your user research needs.
Who This Course is for:
Mid-career talents looking to upskill or switch to the field of UX design
Product managers tasked with undertaking UX research activities
UX designers looking to sharpen their skills before leading their upcoming UX research activity
UX design enthusiasts keen to explore and find out more about UX research
À qui ce cours s’adresse-t-il ?
Mid-career talents looking to upskill or switch to the field of user experience (UX) design
Product managers tasked with undertaking user research activities
UX designers looking to sharpen their skills before leading their upcoming user research activity
UX design enthusiasts keen to explore and find out more about user research
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