Description
Business Marketer’s Guide to Facebook Audience Insights
Learn how to use Facebook Audience Insights, one of the most powerful analytical tools out there. You’ll know how to analyze audience data so you can improve your marketing and focus on the people that are relevant to your business.
Whether you’re an advertiser that wants to target ads more effectively or a business owner that wants to learn more about your market, this course will bring you the insight you need.
Harness the Power to Analyze Your Audience
Build Stronger Buyer Personas and Target Your Marketing
Create More Compelling Content that Your Audience Wants
Evaluate Behavioral and Graphical Data for a Highly Segmented Audience
Research Your Market and Learn More About Your Fans
Run Profitable Paid Traffic Campaigns and Generate More Revenue
Facebook Audience Insights is the best tool to reach the right people, that is, the relevant audience to your product or service. Don’t waste time or money by trying to reach a broad audience without knowing anything about them. The key is targeted marketing.
This free tool will provide you with specific information about your market, from age and gender to household size and purchase behavior. Know your website visitors, fans, and email subscribers so you can market to them effectively. Then, you can turn them into customers.
Contents and Overview
The course will start with showing where Facebook pulls its data from so you can see how all this detailed, personal information is attained. Then you’ll learn the basics of the tool and how to research and analyze your market.
You’ll uncover six ways to make sense of your data so you can adjust your strategy based on your analysis. Finding shareable content that your fans love can be difficult, but you’ll see just how Facebook Audience Insights can help. You’ll also discover ways to identify new paying customers so you can increase your revenue.
Next you’ll find out how you can use the tool to develop a solid social media strategy. With this ability, you’ll gain more and more fans, who can transform into customers.
The course will wrap up by teaching you about mobile campaigns so you can determine if they are relevant to your market. If they are, you’ll know how to use them. And finally you’ll learn about bidding models so you can utilize Facebook Audience Insights to help you determine the right one to use.
Don’t let this powerful tool lie under your radar. Take advantage of this free offering to get close to your audience and grow your business.
À qui ce cours s’adresse-t-il ?
Beginner & intermediate marketers
Businesses of all sizes
Students in the process of establishing their first business
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