Description
An interactive workshop exploring guerrilla marketing ideas and non-traditional
marketing
From ancient Greece to the world’s most successful small car launch, you
will explore guerrilla and non-traditional marketing as its evolved throughout
the ages.
Hayes shares his personal case studies from his 15 year career as a
Creative Director and global pioneer in modern guerrilla marketing.
You will discover the tricks and creative techniques to develop effective
guerrilla marketing ideas.
The final lectures will give you the opportunity to apply what you’ve
learned and flex your creative muscles in answer to two fun, challenging
briefs.
Finally, submitted student work will be subject to a kind but fair
critique which will help you sharpen your skills and abilities to sell creative
thinking.
À qui ce cours s’adresse-t-il ?Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative developmentAfficher plusAfficher moins
