Description
Get savvy. Update your marketing skills with next generation Growth Hacking marketing techniques.
Growth hacking is the art of using psychology principles, savvy digital marketing tools, and optimizing your process to get the most output with every project.
More tools. Use cases. And practical processes that get measurable results.
Use data to make better decisions.
Over this 2 day course you will learn how to build a sturdy foundation of marketing growth, using tools geared towards improving traffic, optimizing work-flow, boosting engagement and converting more visitors.
THIS IS NEXT-LEVEL MARKETING.
Automation, SEO, CRO, SoMe, SEM, Content Strategy, and more tools than you’ll know what to do with.
Why participate:
Growth Hacking is relevant for anyone interested in stepping up their marketing game.
They don’t teach you this stuff in school.
Discovering new ways to improve your craft (marketing, sales, support, product, management, etc) that only come from years of experiences and “doing the work.”
New marketers:
Gain an edge on others and hack everything from getting a new job to bulking up on the latest algorithm trends for social media.
Position yourself for a new job or give yourself the advantage in your current one.
Corporate clients:
You’ve been using the same processes and tools for years. Innovation starts with taking a look at your business with fresh eyes.
Bring engagement, ideation, and branding techniques back to the the front office.
Startups:
Scaling a bootstrapped startup requires a special mix of automation, streamlined approaches, and most importantly; doing everything on a budget.
Get explosive growth secrets and competitor research to boost the reach of your startup
The challenges are the same. The technology and what works keeps changing. Get an advantage.
In this course you will learn to discover new ways of tackling workflow and get results.
Who are you?
This course is designed for anyone with the desire to grow a product or business. You are probably a marketer, startup founder, digital consultant, product manager, consultant, business developer or working in an account or sales role.
Skills gained
Learning goals when the Masterclass is completed:
The Growth Hacker mindset: 1 to 1 effort vs 1 to 50
Marketing funnels
Your Brand: Branding fast and evolving faster
Building + boosting your online presence
Competitor Insights + Analysis + Skyscraping
Analytics: KPIs vs Vanity Metrics
Foundational hacks + tools
Advanced SEO strategies and Backlink building
PR / Awards
Processes: Keys to Optimization + Tools
Ideation + Mapping Priorities
Creating a techstack and converting users
SEO: Ranking factors + Structure
Content Strategy: It’s EVERYTHING
Amplification / PR / SoMe Amplification
Visual Content
The future is Video
SoMe Hacks
Curate Content for engagement
Bulk posting and Streamlining your reach
Organizing Templates
Influencer Marketing
Email Marketing + Hacks + Integration Tools
Cold Outbound Marketing
Data Enrichment
Inbound Tools
SEM Foundations: Adwords, Facebook ads, Linkedin Ads, and targeting
Conversion Rate Optimization
Build Your Marketing Tech Stack
Mapping the User Journey + Analyzing User Flow
A/B Testing
Referral Marketing + campaigns and working with affiliates
Building a Growth Hacking Team
Ai and Marketing
Generating Content With Ai
Event Hacks
Learning Hacks
Being the Boss / Manager you never had
AND MUCH More!
How you will learn
Hands-on workshops
This course gives you the mindset of a Growth Hacker and the tools needed to get the job done. It is designed to immerse you in the daily work of Growth Hacking and is taught through practical workshops, where you get the tactics required to start getting your hands dirty and apply your newly acquired tools as you go.
The workshops are individualized to revolve around your particular field of work, and you will apply techniques like sky-scraping and keyword building to your own business. Not only will you have learned to apply new tools, but you have also created growth while in the classroom .
Why So much material?
I want to give people a chance to get EVERYTHING they need for success. This course was originally taught over two full days in a closed classroom setting at a co-working space in Copenhagen, Denmark.
Taylor has condensed the material and removed the breaks to bring it to an online platform for the purposes of allowing more people to learn remotely.
À qui ce cours s’adresse-t-il ?
Students: Tired of learning the tactics that are 5 years old
Job Seekers: People interested in getting into marketing but don’t know where to start
Marketers: How to freshen up your skills and get find new tools to improve your abilities
Experienced Marketers: The traditional skill sets have shifted- new angles and tools are what you’re all about
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