Description
Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use . Setting up Google Ads Conversion Tracking Tag through Google Tag Manager
GTM is a marketer’s tool to deploy tags without the help of developers and track user behavior.
In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM. So, this covers things like
1. What is Google Tag Manager (GTM) – It’s uses and a brief overview
2. GTM Account Set Up
3. Installing GTM to a WordPress Website
4. Admin Panel Overview
5. Workspace Panel Overview
6. Adding Google Analytics Tag through Google Tag Manager
7. Adding Twitter Universal Website Tag through Google Tag Manager
8. Setting up LinkedIn Insight Tag through GTM
9. Setting up Google Ads Remarketing Tag through GTM
10. Setting Up Scroll Depth Tracking through Google Tag Manager
11. Adding Custom User Engagement Timer through Google Tag Manager
12. Tracking Embedded You Tube Videos through Google Tag Manager
13. Adding Facebook Pixels through Google Tag Manager
14. Tracking Element Visibility through Google Tag Manager
15. All Button Click Tracking Tag through Google Tag Manager
16. Custom Button Click Tracking through Google Tag Manager
17. Tracking External Link click through Google Tag Manager
18. Setting Up Hotjar Tracking Code through Google Tag Manager
19. Setting up Hubspot Tracking Code through Google Tag Manager
20. Exporting and Importing Containers
21. Introduction to Data Layer
22. Using Data Layer with Google Tag Manager
23. Adding Dynamic Data in Data Layer and creating Custom Event in GTM
24. Capturing Javascript Error through Google Tag Manager
25. Track Ad Blockers as Custom Dimensions in Google Analytics
26. Detecting Ad Blockers and showing a message to Ad Blockers
27. How to set up Facebook Custom Event Tag through Google Tag Manager
28. Tracking Download as Virtual Page Views in Google Analytics
29. Vimeo Video Tracking through Google Tag Manager
So if you want to dive into the world of Google Tag Manager, this course is tailor made for you.
À qui ce cours s’adresse-t-il ?
Digital Marketers interested in Google Tag Manager
Digital Marketing Managers
Digital Marketing Freelancers
Website Owners
Business Owners
B2B & B2C Marketeers
Demand Generation Managers
Digital Marketing Specialists
Digital Analytics Students
Marketing Analytics Students
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