Description
Google Optimize is a free testing and Personalization product. The paid version is called Google Optimize 360. Google Optimize can easily be integrated with Google Analytics making it one of the best tools for running A/B Test, Multivariate Test, Redirect Test, Personalization and Banner Templates. In this course we will be covering :
1. Introduction to Google Optimize
In this lecture students will be introduced to a basic understanding of Google Optimize
2. Different Types of experiments you can run in Google Optimize
In this lecture students will learn different types of experiments they can run in Google Optimize
3. Creating your Google Optimize Account
In this lecture students will learn how to create their Google Optimize Account
4. Google Optimize Interface Overview
In this lecture students will learn about Google Optimize Interface
5. Google Optimize Account Structure
In this lecture students will learn how Google Optimize Account is structured
6. Connecting Google Optimize with Google Analytics
In this lecture students will learn how to connect Optimize with Google Analytics and adding Optimize Tag on the website through Google Tag Manager
7. Adding Google Optimize tag to your website
8. Adding Google Optimize Chrome Extension
In this lecture students will learn how to add Google Optimize Chrome Extension
9. Creating A/ B Test using Google Optimize
In this lecture students will learn how to create A/B Test using Google Optimize
10. Creating Multivariate Test using Google Optimize
In this lecture students will learn how to create Multivariate Test in Google Optimize
11. Creating Redirect Test using Google Optimize
12. Creating Personalization experience on your Website through Google Optimize
In this lecture students will run how to create Personalization Experience through Google Optimize
13. Creating Banner Templates on your Websites through Google Optimize
In this lecture students will learn how to create a banner template on your website using Google Optimize
14. How to create a Multi Page Experience using Google Optimize
In this lecture students will learn how to create a Multi Page Experience using Google Optimize
15. Analyzing Google Optimize Reports
In this lecture students will learn how to analyze your Google Optimize Reports
À qui ce cours s’adresse-t-il ?
Digital Marketers interested in Google Optimize
Digital Marketing Managers
Digital Marketing Freelancers
Website Owners
Business Owners
B2B & B2C Marketeers
Demand Generation Managers
Digital Marketing Specialists
Digital Analytics Students
Marketing Analytics Students
Sales Manager
Marketing Manager
Sales Vice President
Marketing Vice President
Director of Sales
Marketing Director
Chief Sales Officer
Chief Marketing Officer
Chief Executive Officer
Product Managers
User Experience Designers
Website developers
Conversion Rate Optimization (CRO) specialists
Afficher plus
