Description
This course will cover how to build an actual report that is used in a digital agency to highlight website’s performance data to it’s clients. It will show you how to connect your data sources from Google Analytics, Google Ads and Search Console as well as the Supermetrics data plugin. Creation of the following reports will be covered within this course:
Traffic By Default Channel Group
Traffic Trends
Landing Page Performance
Device Category Performance
Browser Performance
Referral Traffic Information
Revenue By Location
Brand vs Non-Brand Search Queries
Top Organic Search Landing Pages
Google Ads Overview
Conversions By Type
Assisted Conversions
Furthermore, the course will go into depth about what insights you should be looking for in order to uncover the story behind the data and how to present this information to the client.
À qui ce cours s’adresse-t-il ?
Digital Marketers who want to present data in a clear way
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