Description
In this course, you are going to learn how to optimize your Google Business Profile listing in order to reach the clients that you want to reach through Google Search and Google Maps. Google Business Profile is extremely important for Local SEO in showing your business to local customers or clients who are searching for your specific type of business or businesses with the keywords that you want to rank for.
What You’ll Learn In This Course
How to set realistic goals for your Google Business Profile listing
The Benefits of Google Business Profile optimization for Local SEO and Local Business Listings
What categories of businesses can claim Google Business Profile listings
How to claim your Google Business Profile listing
What is Google NAP and why that is extremely important to your Google Business Profile listing as well as your overall Search Engine Optimization (SEO) strategy
How to Take Advantage of 21 optimization strategies for a Google Business Profile page listing
Ways to optimize your images and video for local service businesses in order to boost your local Search Engine Optimization (SEO)
How to set up your free Google website as well as how to optimize for the most bang for your SEO strategy
How to troubleshoot your Google Business Profile listing
What to do if you find a duplicate Google Business Profile listing
Ways to ensure that your information is congruent across the web to boost rankings and drive traffic
Ways to be sure that you are using the best keywords in the best ways for your area and business
What is the Insights tab within Google Business Profile and how to leverage it to better understand your customers
BONUS SECTION:
How to get Google reviews and why responding to all reviews is best practice
How to respond to Google reviews in order to signify to Google that you are a business that cares about your clients
How to add a Google Business Profile map on your website to optimize your website further for local search engines
How to Add Geo tags to your photos and videos to increase geo-relevance
How to add local schema markup to your website to further your SEO efforts
À qui ce cours s’adresse-t-il ?
Small or Medium Sized Business Owner
Marketer or SEO Specialist / Google Business Specialist / Marketing strategy knowledge
Aspiring Business Owner, Marketer, or SEO / Google Business Specialist
Marketing students
Local Service Business Owners – Local SEO
People wanting to learn Digital Marketing
Internet marketing professionals
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