Description
Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4
Those who want to pursue a career in Marketing and Analytics should learn BigQuery.
This course is designed specifically for Marketers and Marketing Analytics. If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report.
This course will teach you
What is BigQuery
What free and paid options you have
How you can integrate Google Analytics 4 with bigQuery
BigQuery + Google Analytics 4 (GA4) data structure
Writing SQL to pick the right data
Unnesting BigQuery data
BigQuery + Data Studio overview
Those who want to pursue a career in Marketing and Analytics should learn BigQuery. Data integration with Google Analytics 4 (GA4), the new version of Google Analytics, and BigQuery make it easy for you to collected and analyze all the individual user-level data.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
À qui ce cours s’adresse-t-il ?
Marketers
Web Analysts
Digital Analysts
Business Analysts
Marketing Analysts
Technical Marketers
Freelancers who want to add new skills
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