Description
Set Up Google Analytics in Minutes, Track Marketing Analytics and Increase Traffic & Sales with Web Analytics!Go from Beginner to Advanced
By the end of this Google Analytics course, you will be using Google analytics as a powerful tool to monitor the health of your business and identify growth opportunities.
What is possible through Analytics?
Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights from it. It helps to answer questions we may have and discover any hidden patterns. All this to make better business decisions.
You’ll go from beginner to advanced and your instructor will take you through each step on screen:
Create a Google Analytics Account
Install Tracking Code
Load Demo Data from a Real Online Store
Add Filters to Remove Internal Traffic
Analyze Real Time Reports
Analyze Audience Reports
Analyze Acquisition Reports
Analyze Behaviour Reports
Deep Dive Into Data with Dimensions & Segments
Track Marketing Campaigns with Campaign Tagging
Add Colleagues to Google Analytics
Configure Goal Tracking
Remove Spam Traffic
Set Up Custom Alerts
Master new features like Analytics Intelligence
Why Web Analytics is important for business?
Analytics is everywhere: Analytics is everywhere and is used by a lot more businesses than we think for various objectives including customer profiling, demographic segmentation & competitor analysis to make strategic decisions.
Analytics is for everyone: Analytics is for everyone, from vegetable street hawker to online retailer like Amazon. One only difference is the complexity of data. Analytics can help businesses across various domains including banks, retailers, e-commerce companies, telecom & healthcare.
Analytics enables better business decisions: Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights, and answer questions to make better business decisions.
À qui ce cours s’adresse-t-il ?
This course is designed for anyone who wants to make data driven decisions to grow their business but is struggling to do so because they feel overwhelmed by the technicalities and data.
Small business owners, entrepreneurs and anyone looking get hired into an analytics role will benefit hugely from the step by step process outlined in this course
Not intended for advanced Google Analytics users as much of the content may be revision.
यह पाठ्यक्रम किसी के लिए डिज़ाइन किया गया है जो अपने व्यवसाय को विकसित करने के लिए डेटा संचालित निर्णय लेना चाहता है लेकिन ऐसा करने के लिए संघर्ष कर रहा है क्योंकि वे तकनीकी और डेटा से अभिभूत महसूस करते हैं।
छोटे व्यवसाय के मालिक, उद्यमी और कोई भी जिसे एनालिटिक्स की भूमिका में रखा जाता है, को इस कोर्स में बताई गई प्रक्रिया से कदम से काफी फायदा होगा
SALES & MARKETING PROFESSIONALS
ENTREPRENEURS/BUSINESS OWNERS
DIGITAL MARKETING PROFESSIONALS
STUDENTS (BBA, MBA, B.E, COMMERCE
OTHER PROFESSIONALS (IT, HR)
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