Description
Google Analytics has a lot to offer than what’s available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level.
What You will learn
Connect with a Demo Account – eCommerce site – those who don’t have Google Analytics can get all GA functionality in this demo account
Metrics and Dimensions
Creating Goals
Campaign Tracking
Segmentation
Attributions
Secondary Dimensions
Overview of Google Tag Manager and how to use it for some advanced tracking
Track Events in Google Analytics (non-page view actions) – Learn example of YouTube video tracking with Google Tag Manager
Cross-Device user tracking
Custom Dimensions
Import offline data such as CRM data into Google Analytics
Calculated Metrics
Custom Metrics
Sub-Domain Tracking – Using Universal Analytics and Google Tag Manager
Cross-Domain Tracking – Using Universal Analytics and Google Tag Manager.
Content Grouping
Alerts and Annotations
This course assumes that you have a basic understanding of Google Analytics and are familiar with the interface and standard reports.
This course also has a crash course in Google Tag Manager as a lot of cool functionality is easily enabled with Google Tag Manager.
I have worked with Google Analytics since it’s the first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.
This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
À qui ce cours s’adresse-t-il ?
Web Analysts
Digital Analysts
Social Media Analysts
Small business owners
Digital Marketers
Afficher plus
