Fundamentals of Marketing

Description5 Star Reviews and Comments:Mr Bishal Sarkar – Amazing, above expectations!Santiago Martinez – This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.Dhaval Kadam – It is very easy to understand and grasp.——————————————————————————————Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as follows:1. What is Marketing?2. Difference between Marketing and Sales3. Marketing Mix – 4Ps of Marketing4. Marketing Mix – 7Ps of Marketing5. Needs, Wants and Demand6. Market Segmentation7. Brand8. Product Life Cycle9. What is a Price10. Place / Marketing Channel11. AdvertisingIn this course, I have discussed all the important basic concepts in Marketing including What is Marketing, Difference between Marketing and Sales. Thereafter I have talked about one of the most important concepts in Marketing ie. Marketing Mix. I have talked about 4Ps as well as 7Ps. Then I have talked about Needs, Wants and Demand, Market Segmentation, Brand, Product Life Cycle, Pricing, Place / Marketing Channel and Advertising.All the above concepts have been simplified through real-world examples from leading companies of the World.All the concepts have been discussed with a talking head video and slides to make learning better and faster.À qui ce cours s’adresse-t-il ?Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.Afficher plusAfficher moins