Description
Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or « boosted » posts.
Are you a beginner to Facebook marketing ? You can amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.
This beginner Facebook marketing course takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. I will shows you how to make critical placement and budget decisions wisely.
You will learn how to setup Business Manager and and use ad manager to create and manage your Facebook adverts.
Topics include:
What is facebook marketing
Benefits of facebook marketing
What you need to start creating facebook ads
Choosing your marketing goals
Choosing your audience
Where to place your ads
Choosing your formats
Basic advertising terminology
What is Business Manager
Setting up Business Manager
How to delete Business Manager
How to setup payments
How to review notifications
How to targets your ads on facebook
Facebook advertising structure
Facebook Ads Manager
Creating ads in ads manager part
Tips for improving your ads
Understanding Facebook ad types
Setting up an advertising account with Facebook
Identifying and targeting your primary audience
Choosing a budget
Writing Facebook ads
By the end of the course you should have acquired enough useful skills to create your own Facebook ads.
À qui ce cours s’adresse-t-il ?
Absolute beginners to Facebook marketing
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