Description
Learn and master Email marketing using Mailchimp with powerful marketing tips and techniques which help you to jump forward and build a 2000 list of targeted subscribers.
You will learn how to:
Strategies to capture email leads
Setting up Mailchimp account
Manage audience
Create signup forms, embed, pop up, …
campaigns
Automation
GetResponse
Sales Funnels
Copywriting
3 Marketing cognitive biases
And much more …
Course Sections:
Mailchimp
Email marketing fundamentals (grabbing attention & convincing customers to buy from you)
Bonus – 3 marketing cognitive biases
Why email marketing?
There are many different platforms out there for digital marketing like Facebook, YouTube, Instagram and so on. But because of the huge amount of information that exists there, those platforms try to filter what customers will see. This means that you can not get to all of your audiences with a single post through social media but on the other hand, when you send an email, you are 100% sure that all of your subscribers will receive your message.
There are many different email service providers but the most common and powerful one is mailchimp. During this course we will learn how to use Mailchimp to do our email marketing and then we will focus on email marketing fundamentals, how to grab peoples attention and convince them to take action.
Mailchimp:
During this part we will learn everything we about how to use mailchimp for our email marketing such as creating email list, creating signup forms, add signup forms to our website and social media, create marketing campaigns and send emails, how to read reports and analytics, integrations, how to grab subscribers from other platforms such as Facebook and Twitter and much more.
Copywriting:
During this part we will learn how to write an email that grab people’s attention and convince them to follow our request and buy from us. There are step by step proven rules that you can follow them in your email marketing. There are 6 formula to write a powerful headline or subject for your emails.
We also will learn more about our potential customers, AIDA, Cognitive biases in subject and how to write convincing email content.
What will you learn in the bonus section?
In the bonus section we will focus on learning 3 powerful marketing cognitive biases which help you to write powerful and more convincing emails, increase your success rate in email marketing.
À qui ce cours s’adresse-t-il ?
Entrepreneurs who want to market their product through emails
People who want to find job as email marketer in any companies
Small businesses who want to expand their business, grab more attention and have more sales
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