Digital Marketing for Websites: Basics of SEO & Analytics

DescriptionWith the use of website builders, in 2020, anyone, even people with little to no experience, can create and publish a website in just a few hours. But this is NOT a course about building a website. Almost anybody can do that. This is about how you make your website successful and reach a broader audience.There are over 1.7 billion websites online right now on the internet, and that number is growing fast. Standing out from that sort of competition is increasingly difficult. You may have something interesting to say or to offer, but it’s very likely that thousands of other websites from the same niche can claim the same thing.In order to move ahead of the competition, you need to know how toincrease your number of visitors/trafficgather data about your website & usersinterpret the collected data from the tools usedmake data based decisions that will turn your website into a visitors’ magnet and convert as many as possible into paying customers.Our course offers all of these, using a hands-on approach, with video tutorials that actually show you how to use the best tools to reach your digital marketing goals. All of our communicated experience is tried and tested in the field. This is thanks to our work at Visitor Analytics, a company with highly relevant background in the field of website and user analytics.In a first step, we will cover 2 main topics: SEO & website/user analytics. Since the time allocated for this course is limited, we will not go into the most in-depth details. We consider this to be a beginner’s course, the first step to online success. We will detail each section in future courses that will also offer certificates of completion.À qui ce cours s’adresse-t-il ?SEO Starters, SEO Advance, Wix, WordPressEntrepreneurs who manage their own websiteFreelancers who manage their own websiteSmall/medium business owners or small/medium business teams that run a websiteBeginner digital marketing professionalsMarketing studentsAfficher plusAfficher moins