Digital Marketing Course for Beginners

DescriptionBoard Infinity introduces the Digital Marketing Course for Beginners, an immersive journey into the vibrant world of marketing and its digital counterpart. Tailored specifically for newcomers and individuals aiming to strengthen their foundational grasp, this comprehensive course navigates the pivotal realms of marketing. From understanding the underlying ethos of marketing to a deep dive into the 4Ps (Product, Price, Place, Promotion) and STP (Segmentation, Targeting, Positioning). You’ll gain an in-depth understanding of what digital marketing is and why it’s pivotal in today’s fast-paced digital world, with a focus on the differences and synergies between traditional and digital marketing. The course dives into the Digital Marketing mix, exploring various strategies and tools that form an effective digital marketing ecosystem. You will get to understand the different digital marketing media types and the critical steps in the Digital Marketing funnel.Key modules of the course include ‘Online Advertising’, where you will learn how to effectively reach and engage your audience online; ‘Social Advertising and Social Media Marketing (SMM)’, where you’ll grasp how to harness the power of social media for engagement and conversions; ‘Search Engine Optimization (SEO) and Search Engine Marketing (SEM)’, delving into tactics to enhance website visibility and drive quality traffic.Moreover, with Board Infinity’s expert guidance, we delve into ‘Content Marketing’, teaching you how to craft and distribute invaluable content to captivate and retain an audience. You’ll also dive into ‘Email Marketing’, a potent tool for nurturing customer relationships, and ‘Mobile Marketing’, an indispensable strategy in today’s smartphone era.By the course’s conclusion, you’ll be equipped with a robust foundation in digital marketing, poised to craft and execute comprehensive digital marketing strategies tailored to any business needs.À qui ce cours s’adresse-t-il ?Aspiring digital marketers who want to learn the basics of the domain, kickstart their career or shift into the digital marketing field.Traditional marketers who want to enhance their marketing skills by understanding the dynamics of digital marketing.Students in the fields of business, marketing, or communication seeking to equip themselves with relevant and modern marketing skills.Afficher plusAfficher moins