Description
Campaign planning is the act of putting together a strategy for your marketing activity.
IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.
Planning Correctly a Strategic Marketing Campaign is essential to
Build Consistent Results Overtime
Build Your Brand
Get Instant Feedback and Prevent further Mistakes
But To create a winning campaign you need to
Understand what you are trying to achieve – leads, sales, branding ?
Is there a business case? Use the BOSCARDET method to understand so
Follow the Six Steps to deploy your campaign correctly
Define Key Performance Indicators
Define if you might have some blockages (web site, product etc etc)
À qui ce cours s’adresse-t-il ?
Web Managers
Web Owners
Web StartUps
Campaign Managers
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