Description
Explore the intricate balance between effective digital marketing strategies and compliance with the General Data Protection Regulation (GDPR). This course delves into the fundamental principles of GDPR, equipping marketing professionals with the knowledge and skills to navigate the evolving landscape of data protection laws.
Course Overview:
1. Introduction to GDPR and Data Protection
Understanding the Need for GDPR
Evolution of Data Protection Laws
Key Principles of GDPR
2. GDPR Rights and Protections for EU Citizens
Individual Rights under GDPR
Empowering Users with Control over Data
Privacy by Design and Default
3. GDPR Implementation Methodology for Organizations
Data Auditing and Mapping
Developing GDPR Policies and Procedures
4. Technical and Organizational Measures for GDPR Compliance
Technical Measures: Encryption, Pseudonymization, and Security Assessments
Organizational Measures: Data Protection Officers, Impact Assessments, Documentation
5. Overview of Digital Marketing Methods
Company Website
Email Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Mobile Marketing
Affiliate Marketing
6. Linking Personal Data to Digital Marketing Methods
Which are the personal data in DM Methods
7. GDPR Application Methodologies for Digital Marketing
Implementing GDPR in DM methods
9. Continuous Compliance and Updates
Staying Current with GDPR Changes
Developing a Culture of Continuous Compliance
This course is designed to provide a holistic understanding of GDPR compliance in the context of digital marketing, covering legal, technical, and practical aspects. Each module contributes to the overall goal of equipping participants with the knowledge and skills to navigate the regulatory landscape and implement ethical and lawful digital marketing practices.
Who Should Enroll:
Digital Marketers
Business Owners
Students
Digital Marketing Enthusiasts
Influencers
Social Media Users
Website creators
Affiliate marketers
À qui ce cours s’adresse-t-il ?
Business Owners
Digital Marketers
Affililiate Marketers
Website creators
Marketing Students
Digital Marketing enthusiasts
Social Media users
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