Description
Class Description
Hello everyone welcome to my latest skillshare class. I’m Jen Lezan and I’ll be your teacher for this course. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. I often teach marketing and design courses and I wanted to bring another one of my favorite courses: Packaging Design to the digital space for small business owners who are looking to bring their branding to the next level with packaging design. This will is the second class in a 2 part series dedicated to branding. If you have not taken the first one and need to create a logo for use in this class – please make sure you check out: The basics of Branding and Logo design Using Open Source Assets in Affinity Designer V1 for Small Businesses
What you will learn
In this course, we are going to be building on establishing our brand identity through a packaging suite. Before we do any designing we will be re-capping branding identity and how it is applied in packaging design. We will also discuss the evolution of packaging and how it is now used to implement branding for companies and we will further explore the design process as it applies to packaging design.
We will discuss the importance of research and how it can impact the direction of packaging design as well as the packaging design essential criteria – which is a starting point and foundation for strong packaging design. Finally, we will take what we learned and apply to a project. We will be creating packaging elements for use in shipping small products for something like an Etsy shop. We will be working in Affinity Designer V1 to build out our elements in the software.
Who this class is catered to:
This class is catered to the beginner designers or small business owners who are looking to create a packaging suite. We will be going over some basics and theory in packaging design that will help familiarize you with the industry. Some knowledge in Affinity Designer V1 will be helpful, but I’ll be sure to walk you through the basics of understanding the tools we will be working to create your packaging elements.
Project Description
Project Scope:
For our class project, you will be designing packaging suite. Specifically, we are going to design some product shipping packaging for an Etsy shop – you can adjust the project to your needs, but for ease of the process I will be creating the following using a logo and pre-made artwork for my own shop.
Project Deliverables:
Etsy Shop Header
Thank you stickers
Happy Mail Stickers
Thank You Card
Product Label
Make sure you take a screenshot or export your file as a JPEG to upload to the class project gallery or share over social media and tag @bellasophiacreative
The tools you will need to complete todays project include
Laptop or computer with affinity designer V1 installed
Access to the internet
Your brand logo
Any artwork associate with your brand that you might like to use
I am looking forward to creating with you today, let’s get started.
Feel free to download the Brand Guide template (Affinity Designer V1 File) as well as the website list that I mention in this course for some additional packaging inspiration!
À qui ce cours s’adresse-t-il ?
This class is catered to the beginner designers or small business owners who are looking to create a packaging suite.
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