Description
Inbound Marketing is a revolutionary marketing approach that involves attracting your future customers in a natural way, rather than mangling them with advertising messages.
In this comprehensive training and taught by Inbound professionals, you will discover how to generate qualified traffic, and convert your visitors into prospects. You will also learn how to gradually transform these prospects into customers through « lead nurturing » and email marketing.
Many examples will help you understand how to concretely implement these approaches on your website.
What you will learn:
The fundamentals of inbound marketing, by example
How to attract visitors with SEO, blogging and social media
The best approaches to producing effective content
On which networks to promote your content
How to turn your visitors into prospects … then customers
How to align sales and marketing with common goals
How to turn your customers into ambassadors
Do not wait anymore and become an expert in Inbound Marketing!
À qui ce cours s’adresse-t-il ?
Responsables communication, marketing ou webmarketing
Consultants SEO / SEM
Patrons de startups / TPE
Indépendants & Auto-entrepreneurs
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