In just hours, master the basic concepts of marketing writing

Copywriting Fundamentals: With Practice Assignments

In just hours, master the basic concepts of marketing writing
Notes de 4,4 sur 5
12 Avis
114  Sessions

Ce que vous allez apprendre dans ce cours

Détails

Description

Get a jump start in marketing writing by mastering its fundamental concepts.

Copywriting is a distinct skill with time-tested principles that enable you to get decent results knowing just the basics.

Whether you enjoy working with words or see marketing as an unavoidable part of survival for your business or your job, the basic concepts of copywriting show how to get started writing an effective promotional piece and how to finish it with all the elements it needs.

Through this concise, practical course, you master copywriting’s fundamental principles, including features versus benefits, headlines and leads, dramatization of differences, credibility builders, social proof, offers and tone.

Unlike other online courses, this one gives you three real-life writing assignments and the opportunity to compare what you wrote with others’ efforts. Commentary afterwards points out the must-do’s on these assignments and many fine points to keep in mind. Seven other exercises and more than 80 visual and/or verbal examples keep the lessons lively and interactive.

Your instructor is veteran copywriter Marcia Yudkin, author of three books and four ebooks on copywriting. She has mentored dozens of aspiring freelancers and business owners in marketing writing.

No prior knowledge of copywriting is needed for the course. In just hours you’ll have a basic knowledge of the topic and valuable practice in applying its basic concepts.

À qui ce cours s’adresse-t-il ?
Anyone seeking a practical (and potentially lucrative) new writing skill
Employees told to write a website, sales letter or ad who aren’t sure how
Aspiring freelancers wanting a solid foundation for success
Managers or business owners who need to know how to assess the work of copywriters they hire
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In just hours, master the basic concepts of marketing writing

19,99 €
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