Description
Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master’s level analytics training.
-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup
-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora
Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don’t require A/B testing
A/B and A/B/N testing using tools such as Google Optimize & VWO
Key mistakes to avoid, such as tests that produce tiny impact
On-site/in-product surveys
The single easiest hack to maximize conversions
The various levels of testing and what’s most important
Psychological principles to drive conversion
Mistakes and rules of thumb when it comes to data analytics for conversion optimization
The top few creative strategies most worth testing
Optimizing based on the stages of awareness
Optimizing based on the content best suited to each stage of the marketing funnel
Pricing page tests
Preventing cancellations / drop-offs
Using interactive content to boost conversion
Optimizing page performance using live chat / chatbots
Conversion optimization tools
I’ve been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.
À qui ce cours s’adresse-t-il ?
B2B Marketers
B2B Managers
B2B Product Managers
B2B Entrepreneurs
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