Description
Module 1: SEO Strategies and Client Website Ranking Strategies
In this module, we delve into the foundational strategies for optimizing client websites for search engine visibility and improved rankings. We cover essential aspects such as domain selection, hosting, website structure, and core vital optimization. By the end of this module, students will have a solid understanding of the critical components necessary for effective SEO strategies.
Module 2: EEAT New Website Checklist
This module focuses on the checklist necessary for launching a new website with a strong foundation for SEO success. From selecting the right domain and hosting to ensuring SSL encryption and optimal URL structure, students will learn step-by-step procedures to set up a new website that avoids common indexing issues and stands the best chance of ranking well on search engines.
Module 3: EEAT Authority Checklist
Building website authority is crucial for SEO success. In this module, students will learn strategies to establish authority, including optimizing website elements such as logo, favicon, SSL, redirects, web core vitals, blog section, and more. By implementing these strategies, students will understand how to enhance the credibility and trustworthiness of client websites in the eyes of search engines.
Module 4: EEAT On-Site SEO Checklist
On-site optimization plays a significant role in improving search engine rankings. This module covers the checklist for optimizing on-site elements, including configuring SEO plugins, removing default content, setting up a static homepage, configuring categories and tags, creating topic authority, and ensuring proper authorship attribution. Students will gain practical insights into maximizing on-site SEO performance for client websites.
Module 5: Authors EEAT Checklist
Authorship credibility is essential for SEO and user trust. In this module, students will learn how to optimize author-related elements on client websites, including eliminating fake authors, setting up author profiles, showcasing author credentials, integrating social profiles, and ensuring author schema compliance. By the end of this module, students will understand how to establish authoritative authorship on client websites.
Module 6: Articles EEAT Checklist
Quality content is the backbone of SEO success. This module focuses on optimizing articles for maximum impact, covering elements such as content structure, grammar and spelling, social sharing integration, headline optimization, category management, and ensuring regular updates. Students will learn how to create engaging and optimized content that resonates with both users and search engines.
Module 7: Footer EEAT Checklist
The footer section of a website can contribute significantly to its SEO performance. In this module, students will explore the checklist for optimizing the footer, including copyright tags, contact information, DMCA compliance, menu structure, short website descriptions, social profile integration, and showcasing parent company details. By implementing these strategies, students will enhance the overall SEO-friendliness of client websites.
Module 8: Adsense/Affiliate Blog About Us EEAT Page Checklist
The « About Us » page is crucial for establishing credibility and trust with users and search engines. This module covers the checklist for optimizing the About Us page of adsense/affiliate blogs, including describing the parent company, showcasing the team, displaying social proof, and linking out to featured websites. Students will learn how to craft compelling About Us pages that enhance the authority of client websites.
Module 9: EEAT Social Pages Checklist
Social media presence can significantly impact SEO performance. In this module, students will explore the checklist for optimizing social media profiles, including Tiktok, Twitter, YouTube, Instagram, Facebook, LinkedIn, Flipboard, Pinterest, and Feed. By optimizing social pages according to the checklist, students will learn how to leverage social signals to boost the visibility and authority of client websites.
Module 10: Website Layout EEAT Checklist
The layout of a website can affect user experience and SEO performance. This module covers the checklist for optimizing website layout elements, including read more buttons, load more functionality, heading structure, link optimization, pagination, and schema implementation. Students will understand how to create user-friendly and SEO-optimized website layouts that enhance overall performance.
Module 11: EEAT Schema Checklist
Schema markup enhances the visibility of a website in search engine results. This module focuses on the checklist for implementing various schema types, including site navigation, about us, contact us, organization, news media, and more. Students will learn how to leverage schema markup effectively to improve the relevance and visibility of client websites in search results.
Module 12: Indexation Issues Checklist
Indexation issues can hinder a website’s visibility on search engines. In this module, students will explore the checklist for addressing common indexation issues, including obtaining approval from Google News, internal linking strategies, sitemap submission, indexing API usage, external linking considerations, canonicalization, and manual indexing requests. Students will learn how to identify and resolve indexation issues to improve SEO performance.
Module 13: Affiliate SEO EEAT Checklist
Affiliate websites require specialized SEO strategies for optimal performance. This module covers the checklist for optimizing affiliate websites, including nofollowed affiliate links, multiple vendor buttons, sponsored tag implementation, and security considerations. Students will gain insights into tailoring SEO strategies for affiliate websites to maximize visibility and revenue generation.
Module 14: Security & Backup Checklist
Website security and backups are essential for maintaining SEO performance and data integrity. This module explores the checklist for implementing security measures such as Sucuri installation, plugin/theme management, WP admin panel URL changes, and backup configuration using Updraft. Students will learn how to safeguard client websites against security threats and data loss.
Module 15: Crawl Optimization Checklist
Efficient crawling ensures search engines can discover and index website content effectively. This module covers the checklist for optimizing crawl efficiency, including metadata optimization, shortlinks removal, REST API, oEmbed, pingback, generator, and feed link removal. Students will understand how to streamline website crawling to improve SEO performance.
Module 16: Technical SEO
Technical SEO is critical for enhancing website visibility and performance. This module explores various technical SEO aspects, including Chrome extension recommendations, homepage and content audits, indexation issues, URL optimization, titles, meta descriptions, headings, images, canonicals, structured data, UX checks, sitemap audits, and advanced technical audits. Students will gain comprehensive insights into technical SEO practices to drive improved search engine rankings.
Module 17: On-Page SEO
On-page optimization directly impacts a website’s search engine rankings. This module delves into the intricacies of on-page SEO, covering essential techniques and best practices to optimize individual web pages for improved visibility and relevance in search results.
À qui ce cours s’adresse-t-il ?
Whether you’re a beginner or an experienced digital marketer, this course will provide you with actionable strategies and techniques to optimize client websites for improved search engine rankings and organic traffic.
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